What Is Omnisend — and How Can It Help You Grow Your Online Business?
If you’ve ever wondered how online stores send those perfectly timed emails or texts — like abandoned cart reminders or welcome offers — chances are, they’re using a tool like Omnisend. But what exactly is it? And how can it help you grow your business, even if you're just starting out? In this guide, we’ll break it down simply — no tech jargon, just the basics of how Omnisend works and why it might be your new favorite marketing tool.


1. What Is Omnisend?
In plain terms: It’s a tool that helps online businesses send emails and texts to customers.
Designed for ecommerce — not just generic email blasts.
Works with platforms like Shopify, WooCommerce, BigCommerce, etc.
2. What Can You Do with Omnisend?
Send newsletters to customers
Automatically email someone who leaves items in their cart
Welcome new subscribers with a discount
Run sales with email + SMS together
Create email campaigns without needing to design from scratch
3. Why Is It Great for Beginners?
Drag-and-drop builder (no coding)
Pre-built templates and automation workflows
Free plan available (great for testing!)
Easy integration with popular online store platforms
4. Real-Life Examples
Let’s say you sell candles from your Etsy store. Omnisend can send a welcome email to every new subscriber, and remind them if they leave something in their cart. You’re growing sales without lifting a finger.
5. Getting Started with Omnisend
Sign up for free
Connect your store
Use a template to create your first email
Set up an automated welcome email in 5 minutes